In the 1950’s, Billy Lane, the preeminent angler of his time, founded
the company that would become Ultra Fishing. Using his expertise and knowledge,
Billy crafted a range of rods and floats that propelled him to become the very
first British Freshwater Angling World Champion in 1963.
For over half a century, the company has been supplying the
fishing community, specialising in floats and rods, and gaining recognition as
innovators in the industry. Nowadays, as part of that forward-looking approach
that has seen the company thrive, Ultra products are only available online and
sold direct to the end user, delivering unbeatable value that the traditional
route to market just can’t match.