Fishing Equipment from Ultra - The Sports HQ



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The Sports HQ sell a huge range of Fishing Equipment that includes Fishing Rods & Reels, Nets & Unhooking Mats, Umbrellas & Shelters, Luggage & Storage, Chairs, Accessories.

All of our Fishing Equipment is brand new, unused and backed with a 12 month guarantee. With the exception of electric items, that have a 6 month guarantee.

In the 1950’s, Billy Lane, the preeminent angler of his time, founded the company that would become Ultra Fishing. Using his expertise and knowledge, Billy crafted a range of rods and floats that propelled him to become the very first British Freshwater Angling World Champion in 1963.

For over half a century, the company has been supplying the fishing community, specialising in floats and rods, and gaining recognition as innovators in the industry. Nowadays, as part of that forward-looking approach that has seen the company thrive, Ultra products are only available online and sold direct to the end user, delivering unbeatable value that the traditional route to market just can’t match.

We keep quality high and prices low to ensure unbeatable value for 100% customer satisfaction!