Golf Clubs - Autumn stands for new golf clubs and changing seasons

Spring has commonly been associated with golf equipment manufacturers announcing their latest product ranges and golfers leaping into golf shops like giddy school children in search of sweets and toys.

In the past, autumn was typically the time to wipe-down and repair your current golf clubs and store them away in the garage, loft or cupboard. This is a long lost tradition with today’s thin profit margins, lightning fast technological advances and a constant desire for improvement. Golf equipment manufacturers now introduce new golf clubs in spring and autumn.

Golf manufacturers are continuously barraging media outlets with press releases all year round – with the Internet responsible for companies of all sizes announcing product introductions. The PGA Expo in autumn is typically used as a showcase for manufacturers to display their latest ranges.

Callaway Golf is set to launch a new driver in autumn whilst Nike Golf will unveil its Victory Red line or irons – expected to retail initially for $1,000! With recent success in the Japan Tour with its mid-level range of Victory Red Irons – Nike is expecting its latest set of irons to storm the show.

Cleveland Golf will be releasing an extensive range of new golf equipment including its new Launcher driver, fairway woods and HiBORE Xli irons. A new hybrid club is also set for release named the Niblick aimed at the high-handicapped golfer.

Autumn no longer symbolises the changing of seasons and instead represents the changing of golf clubs.

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