Golf Clubs - Callaway - Callaway Golf Looks To Expand Its Odyssey Brand

For the majority of us an Odyssey golf putter with no insert is simply a joke. However, this year has seen a concerted effort to break from tradition and set sights at the lucrative top-end milled golf putters from the Black Series stable. Callaway’s senior vice president (Marketing) who is responsible for managing the Odyssey brand from Callaway - commented, “The point of difference we can bring to (the super-premium) segment of the market is added technology to a handcrafted putter.” he continued … “And there are ways to do that other than adding an insert.”

The strategy to grab a slice of the highly profitable high-end golf putter market is dependent entirely on its (Odyssey) ability to persuade the golfing market to invest a greater amount than it ever has done before for an Odyssey golf putter. Indeed, Odyssey will encounter foreseeable problems when challenging Cameron – the pinnacle of pricing perception.

One way that Odyssey is attempting to increase its lead is with the black series – performing admirably as the golf putter’s most possessive brand gained through the success of the 2 ball golf putter.

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