Golf News | Hartmarx Appoint New Golf Clothing Director

Jerry Kaye has been appointed as Hartmarx Corporation’s new head designer of the Dr. Martens and Lyle and Scott Vintage Apparel ranges. As a part of this role he will be reporting to Eric Prengel, the Group President of HMX Sportswear which is the New York-based subsidiary of Hartmarx responsible for brand markets.

Kaye is the ideal for this position with extensive experience in the field, having launched his own design and brand consulting firm in 2005. In this position he had a client roster including such important brands such Arnold Brant, Robert Graham and Levi’s. Previous to his own business he worked between 1993 and 2001 as the men’s design director for Perry Ellis.

Hartmarx Corporation has its own brandings including Hart Schaffner Marx, Palm Beach, and Racquet Club. The company releases under these lines various golf apparel, both business and casual. In addition to its own brands, it owns certain licensing agreements enabling them to market products under established brands outside of their ownership such as Tommy Hilfiger, Golden Bear and Jack Nicklaus. Hartmarx has a varied range of distribution channels from specialty shops and department stores to value-oriented retailers and direct-mail catalogues.

The Dr Marten alliance with Hartmarx was formed in April by entering a contract with Airwair International Limited and R Griggs Group Limited, who hold the worldwide license for Dr. Martens in all its manufacturing, marketing and sales concerns. Hartmarx will now manage a Dr. Martens brand range of men’s and women’s casual golf clothing. This will mean that the manufacturing and marketing be done by HMX Sportswear who will also organise sales.

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